Advisory Board

The conference advisory board made up of motor insurance professionals across the ecosystem

Paul Baxter

Managing Director


Paul is Managing Director for Marmalade, a broker specialising in learner and young driver insurance.  Prior to this, he held various positions including Head of Direct Insurance at Markerstudy Group, VP Motor Insurance for Renaissance Insurance in Russia, Head of Motor Insurance at Direct Line and Head of Insurance for Tesco Personal Finance (now Tesco Bank).

First Car:

VW Golf

If you had to carpool with any famous person (current or historical) who would it be? 

Marilyn Monroe

Dominic Clayden

Chief Executive Officer

Motor Insurers' Bureau

Dominic Clayden joined the MIB as Chief Executive in May 2018.  He has been in the insurance industry for over 20 years.

The MIB is at the heart of the fight against Uninsured driving, and manages claims related to Uninsured and Untraced driving.   The organisation also provides management services to other industry bodies, especially focused on data asset management.

Dominic joined MIB from QBE, where he most recently held the role of Group Chief Claims Officer.  He has also worked at Aviva as their Claims Director for its General Insurance business, and co-ordinated their claims best practice globally.

He has had a leading role in major negotiations in respect of personal injury reform in the UK and represented the Insurance industry at the Advisory Committee on Civil Costs.

He is involved with various Boards & Committees, and is also a Director of the Insurance Fraud Bureau.

Dominic was a qualified solicitor, has held legal positions with BKJ Lewis and Potter Butler & Lyons, and has been a member of the Association of Personal Injury lawyers.

First Car:

Triumph Dolomite

If you had to carpool with any famous person (current or historical) who would it be?

Ernest Shackleton

Tony Emms


Vine Grove

Neil Ingram

Head of Motor Product Management

Direct Line Group

Neil has 17 years' experience in General Insurance across a range of disciplines including Operations, Customer Experience, Underwriting, Risk, Audit and Product Development. He is responsible for the core motor insurance product at DLG, both in terms of performance and future development.

First Car:

1986 Ford Fiesta L, 1.1

If you had to carpool with any famous person (current or historical) who would it be?

Brian Clough – a flawed genius but I could listen to him all day!

Tim Marlow

Specialist in Connected & Autonomous Mobility and Insurance

Tim Marlow Limited

Tim Marlow is an independent consultant specialising in Connected & Autonomous Mobility and its impact on the insurance industry.  Formerly Head of Autonomous & Connected Vehicle Research at Ageas UK, he has co-authored a number of insurance industry documents on automated vehicles, was part of group advising the Government on the drafting of the Automated and Electric Vehicles Act and contributed extensively to the Law Commission’s recent automated vehicles consultation.

Tim has extensive knowledge and experience of developments in automotive technology and the associated legal and regulatory framework.  He has spent four decades in the insurance industry, holding senior positions at a number of companies including Hiscox and Capita and helping to set up and launch what became the UK’s largest telematics insurance operation at Insure The Box.

Steve Plunkett

Body & Paint Development Manager

Volvo Cars UK

Steve has worked in the automotive industry now for thirty seven years and started repairing cars in his Father’s village garage at the age of fifteen in his school holidays.

A time served paint sprayer (City and Guilds), he went onto work for BASF in both a technical and sales capacity in the late eighties / early nineties. During his career he has also worked as a Trade Parts Representative, Business Development Manager and then as a Bodyshop Manager at a Vauxhall main Dealer. He was then Bodyshop Manager at the original East Bilney Coachworks site and also worked in the same capacity for Nationwide.

During the past fifteen years he has worked in the Vehicle Manufacturer arena, initially for Carter and Carter for ten years, spending seven years working on the Toyota Body and Paint Programme as an area manager and then two years running the programme. A further two years were spent as a Commercial Development Manager with Jaguar Land Rover followed by a spell as Programme Manager with Peugeot Cars.

Prior to starting at Volvo in 2012, he worked for Verex Group as a Business Development Manager, during which time he worked with thirteen Vehicle Manufacturers helping to set up repairer networks and developing VM’s own brand car Insurance and Accident Aftercare programmes. 

First Car:

A Triumph Herald, teal blue with a sun roof, bought for £150.

If you had to carpool with any famous person (current or historical) who would it be? 

Paul McCartney for me, I saw him for the first time in December, I have been a fan since a teenager.  

Mark Shepherd

Assistant Director, Head of General Insurance

Association of British Insurers

Mark Shepherd is Assistant Director, Head of General Insurance within the Policy Directorate. Mark leads the UK insurance industry's policy on a range of cross-cutting General Insurance issues, responsible for all matters affecting General Insurance reputation, civil justice reforms, motor insurance, property insurance, cyber insurance, travel insurance, trade credit insurance and the ABI's work with the Lloyd's / London markets.

Mark has been instrumental in some major projects for the industry in recent years, including helping lead the development of Flood Re from concept to reality and managing the industry's co-ordinated response to major incidents such as severe floods, storms or riots. He has also led the ABI’s recent work on the Personal Injury Discount Rate, whiplash reforms, the post-Grenfell case for improved fire safety regulation and various industry-led initiatives to improve reputation, including around vulnerable customers and renewal pricing.


Graeme Trudgill

Executive Director


Graeme Trudgill FCII, Cert Mgmt, Chartered Insurance Practitioner, Executive Director, BIBA

Graeme began his career in broking in 1989  and he joined BIBA in 2001. Graeme heads up the BIBA Policy Team which incorporates corporate affairs, technical services and communications and sits on the main BIBA board.  He personally leads BIBA’s public affairs lobby with Government, having given written and oral evidence to the House of Commons and the House of Lords and he is the author of the BIBA Manifesto.  He is regularly a source of expertise for journalists and often appears on radio and TV programmes promoting UK insurance  brokers and the benefits of insurance.  He sits on BIBA’s Insurance Brokers’ Standards and Brexit Committees as well as on the CBI Trade Association Council, Insurance Fraud Taskforce and the SEUK TrustSeal Expert Advisory Panel.  He also participates in many industry/Government joint working groups and panels. He is a Fellow of the Chartered Insurance Institute. 

David Williams

Technical Director

AXA Insurance

David has over 30 years' experience in General Insurance, roles including Chief Commercial Underwriter at one of AXA's largest branches, Reinsurance Manager, Casualty Insurance Manager, before moving to claims in 2003. After leading AXA's Personal & Commercial Claims Teams, David returned to Underwriting as Managing Director, Underwriting, and now has a broader role reporting in to CEO Brendan McCafferty, as part of the newly recombined AXA general insurance businesses in the UK

He was heavily involved in the government and ABI responses to the ‘Liability Crisis' way back just after the Access to Justice Act, and continues his lobbying work as the insurance industry looks to remove unnecessary costs and delay from the current adversarial compensation process. He is an outspoken critic of Claims Farming, Credit Hire, High Legal Costs and exaggerated Whiplash Claims.

As well as operating at an Executive level within AXA Insurance, David is a Non Executive Director of AXA Assistance UK, Vice President of the CII and Chair of the CII Underwriting Faculty. He is Chair of the recently formed Autonomous Driving Insurance Group and RISCAuthority, was previously a member of the National Stakeholder Council for the Governments ‘Workplace Health Connect' initiative during its currency, and was a Director of Thatcham, the Insurance Industry Motor Vehicle Research Institute for four years.

He is a member of various AXA Group Boards and has represented the UK on Asbestos, Health, Pollution and Fraud issues. He speaks regularly at conferences and other events in the UK and Europe on a variety of subjects including most recently, improving customer service, flooding, climate change, Big Data & Driverless cars

David has also appeared on BBC Breakfast TV, Sky, Channel 4 and BBC News, as well as Radio 4's ‘Today' Programme, being interviewed on topics varying from Compensation Culture to Business Crime.


David Wong

Senior Technology and Innovation Manager

Society of Motor Manufacturers & Traders (SMMT)

David Wong is Senior Technology and Innovation Manager at the Society of Motor Manufacturers and Traders, the UK's automotive industry trade body. Established in 1902, SMMT acts as the voice of the UK automotive industry by supporting and promoting the interests of more than 700 member companies at home and abroad.

David runs SMMT's technology and innovation portfolio which includes connected and autonomous vehicles, electro-mobility, hydrogen-mobility, digital and mobility innovation, and design engineering. He sits on the UK Automotive Council Technology Group, a government-industry partnership that sets strategic priorities and technology roadmaps for the automotive industry; the UK Government's Future Communications Challenge Group; and the board of Cenex, a low-carbon technology consultancy.

David was previously Business Models Co-Creator and Head of Organisations & Business Models Research at the Big Innovation Centre, a big business-funded innovation hub, where he advised private and public sector clients on business model innovation, value proposition development, innovation strategy and open innovation projects.

First Car: 

A 1977 Toyota Corolla

If you had to carpool with any famous person (current or historical) who would it be?

Jürgen Klopp. To talk all things Liverpool FC.